We were fortunate enough to spend a few minutes speaking with William McDonough, author of Cradle to Cradle and one of Time Magazines “Heroes of the Planet”. He explained to us his theory about the necessity for products to be designed from the beginning to either be recycled into its components at their original quality or be returned back to nature with no impact. He told us about how he has worked with Nike to actually create a shoe sole that will biodegrate into nutrients that can actually feed plants as the shoe wears down. He designed the rest of the shoe so that every component can be used to make a new shoe of the same quality. This life-cycle product design is a truly sustainable process in which our finite resources can be used infinitely. He has also worked with such companies as Proctor and Gamble and has designed a number of green buildings that adhere to this product design methodology.
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